5 THINGS EVERY CEO SHOULD KNOW ABOUT DIGITAL MARKETING
Mar13

5 THINGS EVERY CEO SHOULD KNOW ABOUT DIGITAL MARKETING

In today’s fast-paced world, marketing is undergoing a digital transformation. There is no doubt that this transformation is enormous. Digital marketing is taking over traditional marketing channels. Be it social media or content, every aspect of reaching out to the customer is getting a digital makeover. The change can be attributed to internet enabling businesses to interact with target audiences’ real time. Now, talking about...

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5 Ways a CMO can use Tech to enhance marketing skills
Mar06

5 Ways a CMO can use Tech to enhance marketing skills

Let me tell you a story today. A story about a wise monk. Why do you ask? Well, to learn a moral lesson for the Chief Marketing Officer. There lived a wise monk in a monastery, who sent five of his disciples to a distant tribal village to spread valuable lessons. The monk asked the disciples to reach their destination and send him a letter. Witnessing such a confusing situation, the monk’s attendant enquired why he sent five disciples...

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6 Recent Changes in the B2B Buying Process You Should Know
Feb28

6 Recent Changes in the B2B Buying Process You Should Know

Rodrigo Allen, CEO of a large B2B manufacturing firm, has been feeling that there is a gap in the buying process his company follows. He tried to bring in new technological products in a bid to seal off the difference, but this process persisted. He knew he had to look at the issue from a broader perspective. Soon enough he realized that it wasn’t technology that wasn’t working, but the fact that the buying process had changed...

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How To Reach Decision-Makers For B2B Sales
Feb25

How To Reach Decision-Makers For B2B Sales

Imagine driving on the interstate, and you see a bunch of cows grazing on the meadow. You think “Ah, they’re just cows grazing on some grass.” There is nothing special about it. It is just cattle. But if you saw a purple colored cow when you were driving by the meadow, it would have instantly grabbed your attention, and you would have ended up slamming on your brakes hard. (PS: Don’t do that! Be a cautious driver!) This is an excerpt...

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Marketing to C-Level Executives: Hurdles and Solutions
Feb20

Marketing to C-Level Executives: Hurdles and Solutions

With fierce competition increasing in the marketing landscape, it is becoming increasingly difficult to reach out to the C-level executives. For marketers whose primary target audience is the coveted group of executives, the situation is tense. The top stratum of the industry is incredibly hard to reach due to the presence of numerous hurdles. The most prominent one being communication challenges. From the type of content to the...

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