THE CHIEF HUMAN RESOURCE OFFICER: THEIR RISE AND ROLE
Jan28

THE CHIEF HUMAN RESOURCE OFFICER: THEIR RISE AND ROLE

The industrial circuit has been fast evolving into something better and more prominent. With an increase in competition and seemingly changing operational methods, a shift in environmental and geographical dimensions, transformed social regulations and increased sustainability, the need to meet the immense industry requirement has given rise to various positions. As complex as these may sound, every job role fits the business...

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Interactive Content: 5 Benefits it has for B2B Marketing
Jan15

Interactive Content: 5 Benefits it has for B2B Marketing

Any person who has been in the marketing landscape for quite some time knows that content is indeed the king of the circuit. There is quite a buzz surrounding the creation of the right content. And the buzz is justified as well. Most of the marketing experts are putting in efforts to craft more of relevant content. The reason is simple- the effectiveness in the appeal of the content. Not only does content aim at providing something...

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7 key B2B marketing strategies for 2019
Jan09

7 key B2B marketing strategies for 2019

7 key B2B marketing strategies for 2019 A new year starts with new strategies. And what about your company’s B2B marketing strategies? Have you planned anything for the next coming 12 months? Are you aware of the new B2B marketing strategies which can do wonders in 2019? Well, to keep up with the latest trends, it is essential to be up to date every time. Let’s start from the basic itself. What do you know about marketing strategy? A...

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Top B2B Email Subject Line Tactics to Connect with C-levels
Dec19

Top B2B Email Subject Line Tactics to Connect with C-levels

Are you having trouble connecting with the “C-Level” Executives? Are you facing trouble getting the Executives to reply to you? We understand your concern. In a moment, we are going to share with you the top B2B Email Subject Line Tactics to connect with C-levels. Firstly, instead of talking to the C-levels, conversing with them is extremely important. We do know that persistence is the key. C-Level executives have a lot of influence...

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The Dynamic Role of a CMO
Nov20

The Dynamic Role of a CMO

The role of the Chief Marketing Officer [CMO] has been a dynamic one- it’s been transforming with the dawn of the digital era and the changing preferences of the customers over the years. Traditionally, they were involved in brand equity, varied market research and advertisement campaigns, however, keeping up with all these responsibilities they are required to concentrate on customers and competitions and be more accountable for...

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