How To Reach Decision-Makers For B2B Sales
Feb25

How To Reach Decision-Makers For B2B Sales

Imagine driving on the interstate, and you see a bunch of cows grazing on the meadow. You think “Ah, they’re just cows grazing on some grass.” There is nothing special about it. It is just cattle. But if you saw a purple colored cow when you were driving by the meadow, it would have instantly grabbed your attention, and you would have ended up slamming on your brakes hard. (PS: Don’t do that! Be a cautious driver!) This is an excerpt...

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Marketing to C-Level Executives: Hurdles and Solutions
Feb20

Marketing to C-Level Executives: Hurdles and Solutions

With fierce competition increasing in the marketing landscape, it is becoming increasingly difficult to reach out to the C-level executives. For marketers whose primary target audience is the coveted group of executives, the situation is tense. The top stratum of the industry is incredibly hard to reach due to the presence of numerous hurdles. The most prominent one being communication challenges. From the type of content to the...

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The Chief Human Resource Officer: Their Rise And Role
Jan28

The Chief Human Resource Officer: Their Rise And Role

The industrial circuit has been fast evolving into something better and more prominent. With an increase in competition and seemingly changing operational methods, a shift in environmental and geographical dimensions, transformed social regulations and increased sustainability, the need to meet the immense industry requirement has given rise to various positions. As complex as these may sound, every job role fits the business...

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Interactive Content: 5 Benefits it has for B2B Marketing
Jan15

Interactive Content: 5 Benefits it has for B2B Marketing

Any person who has been in the marketing landscape for quite some time knows that content is indeed the king of the circuit. There is quite a buzz surrounding the creation of the right content. And the buzz is justified as well. Most of the marketing experts are putting in efforts to craft more of relevant content. The reason is simple- the effectiveness in the appeal of the content. Not only does content aim at providing something...

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7 key B2B marketing strategies for 2019
Jan09

7 key B2B marketing strategies for 2019

7 key B2B marketing strategies for 2019 A new year starts with new strategies. And what about your company’s B2B marketing strategies? Have you planned anything for the next coming 12 months? Are you aware of the new B2B marketing strategies which can do wonders in 2019? Well, to keep up with the latest trends, it is essential to be up to date every time. Let’s start from the basic itself. What do you know about marketing strategy? A...

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