Top B2B Email Subject Line Tactics to Connect with C-levels
Dec19

Top B2B Email Subject Line Tactics to Connect with C-levels

Are you having trouble connecting with the “C-Level” Executives? Are you facing trouble getting the Executives to reply to you? We understand your concern. In a moment, we are going to share with you the top B2B Email Subject Line Tactics to connect with C-levels. Firstly, instead of talking to the C-levels, conversing with them is extremely important. We do know that persistence is the key. C-Level executives have a lot of influence...

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The Dynamic Role of a CMO
Nov20

The Dynamic Role of a CMO

The role of the Chief Marketing Officer [CMO] has been a dynamic one- it’s been transforming with the dawn of the digital era and the changing preferences of the customers over the years. Traditionally, they were involved in brand equity, varied market research and advertisement campaigns, however, keeping up with all these responsibilities they are required to concentrate on customers and competitions and be more accountable for...

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Conscientious Role of the Emerging Chief Data Officer [CDO]
Nov15

Conscientious Role of the Emerging Chief Data Officer [CDO]

If there was no rain one would have never thought of umbrellas; likewise, there are billions of such objects and phenomenon in the universe which came into existence due to interconnectedness in terms of being a means to an end or something or the other. Talking about the world of business, we do know that it is dynamic in nature- it changes internally and externally at official or operational levels at various points of time. So, it...

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5 Major Marketing Metrics that the C-Suites Want to Track
Oct26

5 Major Marketing Metrics that the C-Suites Want to Track

There is a kaleidoscope of marketing metrics that can be considered as signs for either progression, or digression of a company for its brand through the various marketing strategies executed by the marketing team. However, not everything comes under the priority list of the C-Suites; they are basically concerned about those statistics which reflect the larger goals and those which provide a significant insight on where approximately...

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Devising a Targeted Prospecting Strategy to reach top Decision Makers
Oct24

Devising a Targeted Prospecting Strategy to reach top Decision Makers

There are several stages that one has to go through before arriving to some conclusion or a destination and it doesn’t matter whether one is walking, running or flying; even a recipe won’t concoct into its expected form if the necessary steps are not paid attention to. A business too has several processes and they won’t run efficiently until and unless some really definitive measures are executed at every level. Prospecting is one of...

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