Conscientious Role of the Emerging Chief Data Officer [CDO]
Nov15

Conscientious Role of the Emerging Chief Data Officer [CDO]

If there was no rain one would have never thought of umbrellas; likewise, there are billions of such objects and phenomenon in the universe which came into existence due to interconnectedness in terms of being a means to an end or something or the other. Talking about the world of business, we do know that it is dynamic in nature- it changes internally and externally at official or operational levels at various points of time. So, it...

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5 Major Marketing Metrics that the C-Suites Want to Track
Oct26

5 Major Marketing Metrics that the C-Suites Want to Track

There is a kaleidoscope of marketing metrics that can be considered as signs for either progression, or digression of a company for its brand through the various marketing strategies executed by the marketing team. However, not everything comes under the priority list of the C-Suites; they are basically concerned about those statistics which reflect the larger goals and those which provide a significant insight on where approximately...

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Devising a Targeted Prospecting Strategy to reach top Decision Makers
Oct24

Devising a Targeted Prospecting Strategy to reach top Decision Makers

There are several stages that one has to go through before arriving to some conclusion or a destination and it doesn’t matter whether one is walking, running or flying; even a recipe won’t concoct into its expected form if the necessary steps are not paid attention to. A business too has several processes and they won’t run efficiently until and unless some really definitive measures are executed at every level. Prospecting is one of...

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Six Hints on How to Sell to the C-Suite
Oct04

Six Hints on How to Sell to the C-Suite

selling to the C-Suite is not a piece of cake; you need to level up your personality and the over-all knowledge you have about the product or the service you are selling, how precisely would it be a good inclusion for the buyer company, your peers within the similar market and a substantial proportion of the aims and issues of the business you are looking forward to sell your creations. To sell to the C-Suite, one is expected to have...

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The Intricate Role of a CFO
Sep18

The Intricate Role of a CFO

The Chief Financial Officer spearheads the finance and accounting zones of a business organization. Their traditional role had been confined to presenting and analyzing financial reports, however, these C-Level profile holders have been allotted with more intricate responsibilities over the years. They are expected to integrate their financial skills and other business related knowledge to help the company strategize appropriate plans...

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