Six Hints on How to Sell to the C-Suite
Oct04

Six Hints on How to Sell to the C-Suite

selling to the C-Suite is not a piece of cake; you need to level up your personality and the over-all knowledge you have about the product or the service you are selling, how precisely would it be a good inclusion for the buyer company, your peers within the similar market and a substantial proportion of the aims and issues of the business you are looking forward to sell your creations. To sell to the C-Suite, one is expected to have...

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The Intricate Role of a CFO
Sep18

The Intricate Role of a CFO

The Chief Financial Officer spearheads the finance and accounting zones of a business organization. Their traditional role had been confined to presenting and analyzing financial reports, however, these C-Level profile holders have been allotted with more intricate responsibilities over the years. They are expected to integrate their financial skills and other business related knowledge to help the company strategize appropriate plans...

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Ever Evolving Role Of The CIO
Sep05

Ever Evolving Role Of The CIO

The Chief Information Officer (CIO) heads the IT department of any business organization. They are the ones who back the companies in attaining their organizational goals through the application of diligent and latest technologies and aligning the in-house business processes with technology. A majority of their focus is being put upon acquiring and adopting those technological measures which are lucrative and effectual for the...

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Targeting the C-Suite: How to Market your Content Effectively!
Aug30

Targeting the C-Suite: How to Market your Content Effectively!

Marketing is not just about starting or concluding with numbers when you are particularly targeting the C-Suite; it’s about creating trust, long term customer base, generating a crucial space for your brand in the market and a lot more. Hence, being a marketer is no less than being someone who is good at multi-tasking- Being aware is the go-to mantra over here! Yes, you need to be in touch with what is happening in the business world,...

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Marketing to the C-Suite: How it can impact sales
Aug17

Marketing to the C-Suite: How it can impact sales

Questions like why approach the C-Suite during B2B marketing? And to what degree they can affect your sales? These questions are worth answering because they actually play a very important role in the various decision making processes of any business entity. As a marketer, to make them agree with you, can have a noteworthy impact on your sales. There are voices within a business organization which are listened to without much question...

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