How To Reach Decision-Makers For B2B Sales
Feb25

How To Reach Decision-Makers For B2B Sales

Imagine driving on the interstate, and you see a bunch of cows grazing on the meadow. You think “Ah, they’re just cows grazing on some grass.” There is nothing special about it. It is just cattle. But if you saw a purple colored cow when you were driving by the meadow, it would have instantly grabbed your attention, and you would have ended up slamming on your brakes hard. (PS: Don’t do that! Be a cautious driver!) This is an excerpt...

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THE CHIEF HUMAN RESOURCE OFFICER: THEIR RISE AND ROLE
Jan28

THE CHIEF HUMAN RESOURCE OFFICER: THEIR RISE AND ROLE

The industrial circuit has been fast evolving into something better and more prominent. With an increase in competition and seemingly changing operational methods, a shift in environmental and geographical dimensions, transformed social regulations and increased sustainability, the need to meet the immense industry requirement has given rise to various positions. As complex as these may sound, every job role fits the business...

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Top B2B Email Subject Line Tactics to Connect with C-levels
Dec19

Top B2B Email Subject Line Tactics to Connect with C-levels

Are you having trouble connecting with the “C-Level” Executives? Are you facing trouble getting the Executives to reply to you? We understand your concern. In a moment, we are going to share with you the top B2B Email Subject Line Tactics to connect with C-levels. Firstly, instead of talking to the C-levels, conversing with them is extremely important. We do know that persistence is the key. C-Level executives have a lot of influence...

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The Dynamic Role of a CMO
Nov20

The Dynamic Role of a CMO

The role of the Chief Marketing Officer [CMO] has been a dynamic one- it’s been transforming with the dawn of the digital era and the changing preferences of the customers over the years. Traditionally, they were involved in brand equity, varied market research and advertisement campaigns, however, keeping up with all these responsibilities they are required to concentrate on customers and competitions and be more accountable for...

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Six Hints on How to Sell to the C-Suite
Oct04

Six Hints on How to Sell to the C-Suite

selling to the C-Suite is not a piece of cake; you need to level up your personality and the over-all knowledge you have about the product or the service you are selling, how precisely would it be a good inclusion for the buyer company, your peers within the similar market and a substantial proportion of the aims and issues of the business you are looking forward to sell your creations. To sell to the C-Suite, one is expected to have...

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