Inbound or Outbound Lead Generation: Which Is Right For You?
Apr26

Inbound or Outbound Lead Generation: Which Is Right For You?

Introduction: Given the current landscape of B2B marketing, generating quality leads is a concern for most businesses out there. Everyone wants to attract their customers to their brand, and the technique they select is what makes the most difference. Today, we have something special for you. And only you. All you need to do is sit back and enjoy this amazing ride. The inbound lead generation team is playing a match against outbound...

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5 Things Every CEO Should Know About Digital Marketing
Mar13

5 Things Every CEO Should Know About Digital Marketing

In today’s fast-paced world, marketing is undergoing a digital transformation. There is no doubt that this transformation is enormous. Digital marketing is taking over traditional marketing channels. Be it social media or content, every aspect of reaching out to the customer is getting a digital makeover. The change can be attributed to internet enabling businesses to interact with target audiences’ real time. Now, talking about...

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Interactive Content: 5 Benefits it has for B2B Marketing
Jan15

Interactive Content: 5 Benefits it has for B2B Marketing

Any person who has been in the marketing landscape for quite some time knows that content is indeed the king of the circuit. There is quite a buzz surrounding the creation of the right content. And the buzz is justified as well. Most of the marketing experts are putting in efforts to craft more of relevant content. The reason is simple- the effectiveness in the appeal of the content. Not only does content aim at providing something...

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7 key B2B marketing strategies for 2019
Jan09

7 key B2B marketing strategies for 2019

7 key B2B marketing strategies for 2019 A new year starts with new strategies. And what about your company’s B2B marketing strategies? Have you planned anything for the next coming 12 months? Are you aware of the new B2B marketing strategies which can do wonders in 2019? Well, to keep up with the latest trends, it is essential to be up to date every time. Let’s start from the basic itself. What do you know about marketing strategy? A...

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5 Major Marketing Metrics that the C-Suites Want to Track
Oct26

5 Major Marketing Metrics that the C-Suites Want to Track

There is a kaleidoscope of marketing metrics that can be considered as signs for either progression, or digression of a company for its brand through the various marketing strategies executed by the marketing team. However, not everything comes under the priority list of the C-Suites; they are basically concerned about those statistics which reflect the larger goals and those which provide a significant insight on where approximately...

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Devising a Targeted Prospecting Strategy to reach top Decision Makers
Oct24

Devising a Targeted Prospecting Strategy to reach top Decision Makers

There are several stages that one has to go through before arriving to some conclusion or a destination and it doesn’t matter whether one is walking, running or flying; even a recipe won’t concoct into its expected form if the necessary steps are not paid attention to. A business too has several processes and they won’t run efficiently until and unless some really definitive measures are executed at every level. Prospecting is one of...

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