5 Ways a CMO can use Tech to enhance marketing skills
Mar06

5 Ways a CMO can use Tech to enhance marketing skills

Let me tell you a story today. A story about a wise monk. Why do you ask? Well, to learn a moral lesson for the Chief Marketing Officer. There lived a wise monk in a monastery, who sent five of his disciples to a distant tribal village to spread valuable lessons. The monk asked the disciples to reach their destination and send him a letter. Witnessing such a confusing situation, the monk’s attendant enquired why he sent five disciples...

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6 Recent Changes in the B2B Buying Process You Should Know
Feb28

6 Recent Changes in the B2B Buying Process You Should Know

Rodrigo Allen, CEO of a large B2B manufacturing firm, has been feeling that there is a gap in the buying process his company follows. He tried to bring in new technological products in a bid to seal off the difference, but this process persisted. He knew he had to look at the issue from a broader perspective. Soon enough he realized that it wasn’t technology that wasn’t working, but the fact that the buying process had changed...

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Conscientious Role of the Emerging Chief Data Officer [CDO]
Nov15

Conscientious Role of the Emerging Chief Data Officer [CDO]

If there was no rain one would have never thought of umbrellas; likewise, there are billions of such objects and phenomenon in the universe which came into existence due to interconnectedness in terms of being a means to an end or something or the other. Talking about the world of business, we do know that it is dynamic in nature- it changes internally and externally at official or operational levels at various points of time. So, it...

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Marketing to the C-Suite: How it can impact sales
Aug17

Marketing to the C-Suite: How it can impact sales

Questions like why approach the C-Suite during B2B marketing? And to what degree they can affect your sales? These questions are worth answering because they actually play a very important role in the various decision making processes of any business entity. As a marketer, to make them agree with you, can have a noteworthy impact on your sales. There are voices within a business organization which are listened to without much question...

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