5 Ways a CMO can use Tech to enhance marketing skills
Mar06

5 Ways a CMO can use Tech to enhance marketing skills

Let me tell you a story today. A story about a wise monk. Why do you ask? Well, to learn a moral lesson for the Chief Marketing Officer. There lived a wise monk in a monastery, who sent five of his disciples to a distant tribal village to spread valuable lessons. The monk asked the disciples to reach their destination and send him a letter. Witnessing such a confusing situation, the monk’s attendant enquired why he sent five disciples...

Read More
6 Recent Changes in the B2B Buying Process You Should Know
Feb28

6 Recent Changes in the B2B Buying Process You Should Know

Rodrigo Allen, CEO of a large B2B manufacturing firm, has been feeling that there is a gap in the buying process his company follows. He tried to bring in new technological products in a bid to seal off the difference, but this process persisted. He knew he had to look at the issue from a broader perspective. Soon enough he realized that it wasn’t technology that wasn’t working, but the fact that the buying process had changed...

Read More
Conscientious Role of the Emerging Chief Data Officer [CDO]
Nov15

Conscientious Role of the Emerging Chief Data Officer [CDO]

If there was no rain one would have never thought of umbrellas; likewise, there are billions of such objects and phenomenon in the universe which came into existence due to interconnectedness in terms of being a means to an end or something or the other. Talking about the world of business, we do know that it is dynamic in nature- it changes internally and externally at official or operational levels at various points of time. So, it...

Read More
Marketing to the C-Suite: How it can impact sales
Aug17

Marketing to the C-Suite: How it can impact sales

Questions like why approach the C-Suite during B2B marketing? And to what degree they can affect your sales? These questions are worth answering because they actually play a very important role in the various decision making processes of any business entity. As a marketer, to make them agree with you, can have a noteworthy impact on your sales. There are voices within a business organization which are listened to without much question...

Read More

Pin It on Pinterest

Share This

Subscribe to our newsseltter

    Please leave your feedback below.

      Please leave your feedback below.

        Subscribe to our newsseltter

          Would you like to read more of such interesting articles?





          Subscribe to our newsseltter

            Please leave your feedback below.