Inbound or Outbound Lead Generation: Which Is Right For You?
Apr26

Inbound or Outbound Lead Generation: Which Is Right For You?

Introduction: Given the current landscape of B2B marketing, generating quality leads is a concern for most businesses out there. Everyone wants to attract their customers to their brand, and the technique they select is what makes the most difference. Today, we have something special for you. And only you. All you need to do is sit back and enjoy this amazing ride. The inbound lead generation team is playing a match against outbound...

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Create a Successful Content Marketing Strategy for Your Business
Apr12

Create a Successful Content Marketing Strategy for Your Business

Did you know that 89% of B2B marketers use content marketing as a part of their marketing strategy? Well, that is a significant number. The rising popularity of content marketing stands testimony to the benefits it offers. Every business, big or small, is realizing the amazing potentiality of content marketing. However, as per a report released by Content Marketing Institute (CMI), only 37% of marketers have a proper content marketing...

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5 THINGS EVERY CEO SHOULD KNOW ABOUT DIGITAL MARKETING
Mar13

5 THINGS EVERY CEO SHOULD KNOW ABOUT DIGITAL MARKETING

In today’s fast-paced world, marketing is undergoing a digital transformation. There is no doubt that this transformation is enormous. Digital marketing is taking over traditional marketing channels. Be it social media or content, every aspect of reaching out to the customer is getting a digital makeover. The change can be attributed to internet enabling businesses to interact with target audiences’ real time. Now, talking about...

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5 Ways a CMO can use Tech to enhance marketing skills
Mar06

5 Ways a CMO can use Tech to enhance marketing skills

Let me tell you a story today. A story about a wise monk. Why do you ask? Well, to learn a moral lesson for the Chief Marketing Officer. There lived a wise monk in a monastery, who sent five of his disciples to a distant tribal village to spread valuable lessons. The monk asked the disciples to reach their destination and send him a letter. Witnessing such a confusing situation, the monk’s attendant enquired why he sent five disciples...

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6 Recent Changes in the B2B Buying Process You Should Know
Feb28

6 Recent Changes in the B2B Buying Process You Should Know

Rodrigo Allen, CEO of a large B2B manufacturing firm, has been feeling that there is a gap in the buying process his company follows. He tried to bring in new technological products in a bid to seal off the difference, but this process persisted. He knew he had to look at the issue from a broader perspective. Soon enough he realized that it wasn’t technology that wasn’t working, but the fact that the buying process had changed...

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